BEST PDF Graphic Design Thinking: Beyond Brainst

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. <i>Graphic Design Thinking</i> explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with <i>Thinking with Type</i>, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.<br /><br />Presents a wide range of methods applicable to any brainstorming scenario.<br />• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form<br />• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods<br />• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design<br /><br